Revolutionizing Retail: AR-Powered Shopping Experience for Aura Fashion
Client: Aura Fashion Inc.Industry: Retail & E-commerce
Augmented RealityMobile AppE-commerceCustomer Experience
The Challenge
Aura Fashion faced challenges with online customer engagement and high return rates due to customers' inability to accurately visualize products before purchase. They needed a solution to bridge the gap between online browsing and in-store experience.
Our Solution
Hybverse developed a cutting-edge AR mobile application that allowed customers to virtually try on clothing and accessories using their smartphone cameras. The app featured realistic rendering, size recommendations based on user input, and seamless integration with Aura Fashion's e-commerce platform.
Key Results
- 25% increase in online conversion rates within 6 months.
- 30% reduction in product returns related to sizing and fit.
- Significant improvement in customer engagement metrics, including time spent in-app and social shares.
- Enhanced brand perception as an innovative leader in retail technology.
Technologies Used
ARKitARCoreUnity 3DCustom 3D ModelingiOS & Android Native Development
"Hybverse's AR solution has been a game-changer for us. It's not just a feature; it's a core part of how we connect with our customers online. The results speak for themselves."